research
Why AI in Travel
Evolution of AI
AI has advanced from information provider to action taker. It now understands and anticipates user needs like humans.
Economic Necessity
Thin margins on bookings make automation essential. AI helps sustain business models in competitive environments.
Thin margins on bookings make automation essential. AI helps sustain business models in competitive environments.
Complexity Management
AI efficiently handles multiple variables and cascading changes. It simplifies the overwhelming number of travel options.
AI efficiently handles multiple variables and cascading changes. It simplifies the overwhelming number of travel options.